About Us

Brand Profile

At AyoJayne Lagos (AJL), Our commitment to style versatility is at the heart of everything we do. We understand that life is multifaceted, and your wardrobe should reflect that.

AJL is a symbol of accessible class — style that blends minimalism with personality, structure with flow, and heritage with innovation. From business wear to resort escapes to formal evenings, every piece is made to move with her life and her ambition.

Established in 2017, our goal is to become the ultimate in style versatility where we go beyond limitations to curate the perfect wardrobe for every facet of your life.

Brand Story

What made us start is the inability to find quality classy pieces without feeling like it was being gate-kept. The need to have to go to more than one fashion outlet to find styles for different aspects of life such as a work brand, a party brand and a resort brand. This is one of the needs that led the founder, Ayodele Adetimehin to start the journey of the AJL Brand as she found it increasingly difficult to find affordable and quality clothing for herself and her personal shopping clients at the time. Although still fully employed, she would often offer this personal shopper service to colleagues, friends and family who trusted her style choices.

But after the first significant currency devaluation around 2017, she soon realized that what was affordable in one country could be prohibitively expensive in another due to currency exchange rates and where she could once source for affordable premium quality for her clients, it became obvious that currency exchange issues and the ever-increasing costs of quality clothing often left people feeling excluded from the premium fashion scene.

This price disparity sparked the idea for the brand and she set out to create a brand that would adhere to international standards of style and quality while remaining accessible locally. She wanted to ensure that enterprising women, regardless of their location, could embrace class and sophistication. And so began the interesting journey of the label.

AyoJayne Lagos has since grown from a workwear only brand to one that provides style options across all business, formal and resort wear categories fulfilling our brand philosophy. 

Design Philosophy

Our recent rebrand centres around design. Our truest design inspiration comes from the allure of intrigue. The wonder that comes from a well put together outfit and the carriage of the wearer that may often come across as unapproachable but is mostly just vulnerability with an exterior armour. This aura of mystery becomes a focus for creating designs for enterprising women who leave a lasting impression and create a sense of awe and admiration through their unique poise and carriage. 

We base our design collection mostly along the lines of regular schedules of the AJL Woman who are contemporary and enterprising women. Where they would often go and what they would regularly do. We also consider our brand tenets which are most importantly to be inclusive, accessible and versatile.

Timelessness also means that our styles adapt from the modern vintage style characterised by colour blocking, full pants styles, collared styles, silk prints, button downs and mono tones.

Mission

To provide versatile fashion choices for the enterprising woman

Vision

To become a symbol of accessible class.

Core Values

Teamwork, excellence, creativity, and integrity has been our core values and it has always been the driving force embedded and deeply entrenched in our brand.

Brand Promise

AJL is a symbol of accessible class — style that blends minimalism with personality, structure with flow, and heritage with innovation. From workwear to resort escapes to formal evenings, every piece is made to move with her life and her ambition.

Our promise is to keep designing with the AJL woman in mind: timeless intrigue, chic femininity, and classy silhouettes.

Brand Tenets

Empowered Femininity: We design for women who think, lead, create, and evolve. Every AJL piece blends softness with structure from boardroom breakthroughs to quiet personal victories — a balance of grace and clarity. 
Our silhouettes flatter, but more importantly, they fortify. Our woman doesn’t choose between beauty and intellect; she embodies both.

Modern Heritage: Our styles reinterpret vintage silhouettes with a contemporary eye. A familiar nostalgia made new — elegant, relevant, modern.
We protect the classics, but we always progress.

Versatility with Purpose: Business, resort, formal — each category is designed to transition seamlessly across moments in a woman’s life.
The AJL woman needs less, but she deserves better.

Emotional Craftmanship: Every piece tells a story — from custom monogram motif prints to cuts that flatter movement and depicts heritage. We design with intention: styles that fit real lives, real routines, real bodies.
Clothing should make a woman feel something. AJL creates that experience.

Conscious Connection We exist to serve and uplift the women who choose us. AJL isn’t just a brand — it’s a shared space where style, meaningful collaborations, ambition, and womanhood meet, fostering a sense of belonging and loyalty. We listen, adapt, refine — because our best decisions come from understanding the women we serve.
We grow together, celebrate together, and elevate together. 

Integrity in Every Stitch: From our designs to our customer experience, authenticity guides everything we do.
No shortcuts. No false promises. No performative polish. Just honest craftsmanship and thoughtful decisions, always.

At AyoJayne Lagos, we are more than just a fashion brand. We are a movement that embodies innovation, quality, versatility, and community. We invite you to join us on this exciting journey and experience our essence.

The AJL Woman

She is confident, enterprising, and effortlessly captivating. Whether she’s closing deals, catching flights, or gracing soirées, she dresses to make a statement without uttering a word. Her wardrobe is a curation of timeless staples and bold accents, always polished, always intriguing. She is Lagos-born, globally bound.

MILESTONES

As a business, we have had significant breakthrough, and we continue to strive improve and grow our brand to a world class level. Some of our notable milestones are listed below;

• First store opening 2021
• Handbags Launch 2021
• First flagship factory 2022
• Website Launch 2022
• First Flagship Store 2023
• First fashion Show 2023